Domain names: they may seem innocuous, but they actually play a crucial role in your marketing strategy. They are the door to your website, the sequence of letters and characters that customers use to find the awesome product or service available at your website.
They should never confuse or convolute and should always be easy to remember and search. They should be carefully considered as they are an essential aspect of your web design. As such, if the digital side of business operations isn’t exactly your forte, you may like to leave this essential aspect up to the pros.
They have the skills, expertise and processes to ensure that you not only receive a creative web address, but that it is also easily registered within a trusted hosting platform.
So, if the idea of domain name registration is a little bit daunting, here are some reasons why you can leave it to the pros:
⦁ They make creative names
Top tier digital agencies have creatives who know what it is required to make a great domain name. But it isn’t just a creative streak that makes them highly adept at creating catchy web addresses – they use their skills and experience in marketing to ensure that they create a web address that both prospects and search engines love!
Because, after all, your web address must be clear, catchy and concise. It must be one that grabs the user’s attention whilst being easy to remember and easy to search. What’s more, search engines like Google have to be able to tell what kind of content can be found on your website, and one of the ways it decides this is through your web address.
Say you run a home renovations company called “Stunning Spaces Home Renovations”. Your expertise lies in the design and creation of beautiful new designs for outdated homes. However, you may not be a digital marketing wiz or one that has too much time to consider the intricacies of their digital campaign.
You may, unfortunately, quickly select a web address like “www.stunningspaceshomerenovations. com. au” without even considering the fact that your clients simply don’t want to search this massive web address. This is where your digital experts come in handy as they can help you select a web address that is much more efficient and searchable.
We’re thinking one along the lines of “www.stunningspaces. com .au” or even “www.stunningspace.house” to let prospects and search engines know exactly what kind of content can be found on your website. Either way, they have the skills and experience to create a catch web address that is great for prospects and search engines!
⦁ They make registration easy
Once the experts have helped you select a stylish web address they will then make registering it easy. Domain name registration – like other digital marketing aspects – can be difficult for the uninitiated. As you can imagine, there are various aspects that go into entering your web address into the system so that it can function as the gateway to your website.
Therefore, it’s important to enlist the experts as they can make the whole process an absolute breeze. For example, some hosting providers offer free, three-step solutions to place your website on their network and will also help you through the process.
This – as well as how they can help you create a magnificent web address – is why it’s often a good idea to leave this imperative element to the pros!
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